Marketing Competencies For Managers (MCFM) course at IBA, DU

Applications are now being invited for admission into the Six-Week Marketing Competencies For Managers (MCFM) certificate program.

শিক্ষা সংক্রান্ত খবরাখবর নিয়মিত পেতে রেজিস্ট্রেশন করুন অথবা Log In করুন।

Account BenefitBeing the premier business school of the country, Institute of Business Administration (IBA) has been playing a vital role in enhancing the effectiveness of businesses in different industries. Considering the significance of cutting edge knowledge and skills in every industry, IBA, University of Dhaka has introduced the Six-Week certificate course on 'Marketing Competencies For Managers (MCFM)' to provide an in-depth exploration and practical application of basic marketing tools.

These include product policy, pricing, promotion, distribution, sales management, customer segmentation and retention. The course will also focus on identifying marketing opportunities, refining value propositions, selecting customer segments and developing marketing programs for a variety of management situations for sustainable development.

The course will be taught over six weeks. There will be 12 classes held and each class will be 3 hours in duration. Classes will be held at IBA premises on Fridays & Saturdays according to the following schedule: Friday from 3:30 PM to 6:30 PM and Saturday from 6:30 PM to 9:30 PM.

Classes will start from Friday, October 09, 2015. The last date of submitting application is September 10, 2015.
More detail about
Institute of Business Administration, DU